Episode 2 - Simulation Driven Design: Who has to Enable the Change


Simulation Driven Design: Who has to Enable the Change?


Simulation driven design has been proven to have great value for the end stage of product design. Many companies are now moving simulation early on in the design process to reduce rework so changes can drive design. Knowledge of engineering physics, simulation methods and CAD software are all required for success. Should engineers absorb this work or should analysts take it on? Watch this episode and learn about who could close the simulation gap with the smallest learning curve.


Learn More About Product Lifecycle Management   

Read More



PTC’s View

The topic of this episode is an interesting example of a product development silo collapsing. Historically, companies could afford to have one group work exclusively on conceptual design, another on detailed design, and yet another on validation and verification. Due to many market pressures ― including reducing product development costs, minimizing time to new product introduction and increasing product quality ― the blending of these groups and responsibilities is becoming more commonplace.

At PTC, we think that this trend will only continue and as a reactionary step we need to enable it. We believe that analysts should be more versed in conceptual and detailed design tools. Likewise, designers need to be better versed in analysis tools. We are also sympathetic to workload concerns. It is not reasonable to think that a designer is going to have time to understand and use yet another software tool, especially one that is unaligned with their current work tasks. As a result, these tools need to be seamlessly integrated into the design process and easy to use by analysts, engineers and designers.

To solve this problem, PTC is focusing on an application strategy whereby any stakeholder (e.g., analyst, engineer, designer, etc.) can view the design data using their own "lens." This can be seen in the application strategy behind PTC Creo; specifically, with the PTC Creo Behavioral Modeling Extension and with the simulation technologies that integrate with PTC Creo, like PTC Mathcad, PTC Windchill and PTC Creo Illustrate.

We are also enabling easy switching between these applications so the user can get different views quickly. For example, a designer should be able to take their part or assembly under development and evaluate how it performs under a load or with a motion limitation. This is where modeling and simulation technologies produce results. These technologies enable the design process and provide quick feedback on design performance. This also enables more detailed design analysis down the line as the parts and assemblies are refined. As product complexity grows, these types of design and analysis integration improvements must happen. You simply cannot create complex products without knowing the complete context of the design.