Codebeamer 3.0: Enabling Faster, More Sustainable, and Higher-Quality Product Development

March 27, 2025

As General Manager of the Application Lifecycle Management (ALM) segment, Christoph Bräuchle heads PTC's solution portfolio for Agile development and DevOps, requirements and test management, and model-based systems engineering.

His previous responsibilities included managing PTC's PLM Digital Thread solutions, such as role-based apps for enterprise-wide collaboration, and the strategy for Digital Additive Manufacturing as VP of Product Innovation.

With a degree in software engineering, Christoph began his career in technical support at MKS, one of the pioneers of integrated application lifecycle management in Esslingen, Germany, in 2000. In 2011, MKS was acquired by PTC.

As agile development is the main focus, Christoph pursues the goal of driving software-driven innovation, as this can ensure compliance with relevant process and security standards in an efficient manner. In doing so, the consideration and further development of the “digital thread” model, in order to link relevant data and processes along the entire product life cycle in a usable way, is of the utmost importance.

Codebeamer 3.0: Enabling Faster, More Sustainable, and Higher-Quality Product Development
More on Codebeamer 3.0

Let’s face it—product development today is under more pressure than ever. Speed to market is critical, costs are under scrutiny, and for those working in regulated industries like automotive, aerospace and defense, and medical technology, compliance is non-negotiable.

In my frequent conversations with our customers, the challenges they face boil down to three key themes:

  1. They need to develop faster to stay competitive. 
  2. They need to keep costs in check while maintaining quality. 
  3. They must meet stringent regulatory requirements without slowing down innovation. 

With the launch of Codebeamer 3.0, we’re helping customers deliver on all three. This latest release isn’t just an incremental update—it’s a breakthrough in how it enables teams to manage complexity, scale operations, and improve efficiency.

Mastering Complexity with Scaled Working Sets and Modernized Branching

One of the biggest bottlenecks in product development is managing complexity, especially when dealing with multiple product variants. Historically, teams have had to manually duplicate data, track endless changes, and navigate a web of spreadsheets just to maintain control.

Codebeamer 3.0 changes the game with two major capabilities:

  • Scaled Working Sets – Imagine having all your requirements, test cases, risk analysis, and traceability bundled into one structured, reusable unit. That’s what Working Sets do. Instead of digging through scattered data, Working Sets provide a single source of truth that keeps everything connected, trackable, and easy to scale—even with 100,000+ items. Whether you're managing complex product lines or dealing with regulatory audits, Working Sets help you move faster, stay compliant, and cut down on rework.
  • Modern Branching Method – Here’s where things get exciting. Our new approach helps eliminate data duplication, optimize storage, and accelerate performance. Unlike traditional methods that create full copies, Codebeamer 3.0 intelligently tracks changes at the data level, enabling efficient versioning and minimal server load. Thousands of engineers can collaborate in real time without disrupting ongoing project work. This allows for less manual work and better product reuse through streamlined updates and variant management.

Think of it like this: Imagine you’re an automotive manufacturer, rolling out different variants of a car model. Instead of reinventing the wheel with each new version, you simply branch off from the original model, carrying over all data in the Working Sets. Now you get a clean, structured approach to reuse that not only saves time but also reduces errors and compliance risks.

Building Sustainability into Product Development

While speed and efficiency are critical, sustainability is becoming just as essential. We and our customers are determined to minimize environmental impact, meet regulations, and reduce waste—without slowing development.

Codebeamer 3.0 helps teams embed sustainability directly into product development with the new Sustainability Template, enabling reduced reliance on physical prototypes, improved lifecycle thinking, and traceability of sustainable design requirements.

As a comprehensive sustainability knowledge archive, the template provides guidance on sustainable design strategies, material selection, and regulatory considerations. Whether companies are just starting or refining their approach, it offers structured support for informed, eco-friendly decisions without sacrificing speed or quality. It also helps make initiatives measurable, repeatable, and scalable. All metrics and progress can be shown in automatically generated reports.

If you want to learn more about sustainable product development, check out our new Product Sustainability for Dummies E-book. 

A Strong Foundation for the Future

Codebeamer 3.0 isn’t just about making today’s product development faster and more efficient—it’s also laying the groundwork for what comes next.

For new customers, this is a perfect entry point into a best-in-class ALM solution. It enables structure, automation, and scalability, eliminating the headaches of spreadsheets and disconnected or outdated tools.

For existing customers, 3.0 unlocks entirely new levels of efficiency. Features like modernized branching and Scaled Working Sets make day-to-day work smoother, while we continue to work on ongoing advancements to expand capabilities. 

But this isn’t just about today’s release. 3.0 was designed to be the foundation for Codebeamer’s future evolution where AI together with our ALM-PLM integration will help drive the next wave of innovation. With further enhancements in variant management and plans to integrate new Codebeamer AI features in new releases, we’re continuing to help teams accelerate innovation.

The Bottom Line: Get Ahead with Codebeamer 3.0

As product complexity surges, companies adopting Codebeamer 3.0 aren’t just keeping up—they’re getting ahead. Faster development means staying competitive. Built-in traceability helps teams meet tough regulatory requirements without slowing down. Smarter reuse helps eliminate wasted effort and unnecessary costs allowing engineering teams to focus on innovation. The result? Teams are enabled to create better products delivered faster and more cost-effectively.

By enabling reduced rework, streamlined compliance, and improved reuse, Codebeamer 3.0 helps companies control costs, boost efficiency, and accelerate innovation at scale. And leading companies are already seeing the difference.

I’d love to hear how Codebeamer is impacting your development process. Connect with me on LinkedIn, and let’s shape the future of ALM together.

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PTC Launches Codebeamer 3.0

Designed to enable companies to develop products faster, more sustainably, and with higher quality, as well as help ensure regulatory compliance.

Read the Press Release
Christoph Bräuchle

As General Manager of the Application Lifecycle Management (ALM) segment, Christoph Bräuchle heads PTC's solution portfolio for Agile development and DevOps, requirements and test management, and model-based systems engineering.

His previous responsibilities included managing PTC's PLM Digital Thread solutions, such as role-based apps for enterprise-wide collaboration, and the strategy for Digital Additive Manufacturing as VP of Product Innovation.

With a degree in software engineering, Christoph began his career in technical support at MKS, one of the pioneers of integrated application lifecycle management in Esslingen, Germany, in 2000. In 2011, MKS was acquired by PTC.

As agile development is the main focus, Christoph pursues the goal of driving software-driven innovation, as this can ensure compliance with relevant process and security standards in an efficient manner. In doing so, the consideration and further development of the “digital thread” model, in order to link relevant data and processes along the entire product life cycle in a usable way, is of the utmost importance.

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