Reflecting on Arena’s Success

December 14, 2023

David Katzman is the General Manager of the Velocity Group at PTC – which is comprised of Onshape, Arena and the PTC Education team. David is responsible for driving operational excellence, while overseeing the day-to-day execution of the Velocity Group’s business strategy.

Prior to his current position, David served as the SVP and general manager for Onshape, where he oversaw the design and implementation of business strategy and policies – from customer success and sales to partnerships and business development. Onshape was acquired by PTC for $470 million in October 2019. Previously, David was a senior consultant at Deloitte Consulting.

He serves on the board of the PTC Foundation and holds advisory roles in several tech companies.

David received an MBA from Dartmouth's Tuck School of Business and a Bachelor of Science degree in computer engineering and economics from Tufts University.

Reflecting on Arena’s Success

Today marks the three-year anniversary of PTC’s acquisition of Arena Solutions. With this milestone, I’m writing to our customers and partners to reflect on the progress that we’ve made and preview some of the things that we’re looking forward to in 2024. 

Our mission of helping manufacturers get products to market faster using cloud-native PLM and QMS remains the same, and I’m pleased to see so many customers benefiting from this approach. For example, Dynisma, which makes driving simulators, is using Arena to control its design data as it scales its business and introduces more complex products. The global teams at congatec, a leader in edge computing modules, use Arena to view, control, and collaborate on their product bill of materials. And life sciences company SomaLogic uses Arena’s QMS capabilities for audit trails of remote processes, which keeps them compliant with FDA CFR Part 11 and similar regulations. 

Joining PTC has allowed us to invest more, expand our reach, and find new ways to support our customers. I’m very proud of everything the team has accomplished over these last three years. Here’s a snapshot of some of our biggest milestones: 

  • We’ve welcomed over 300 new customers to the Arena community, which brings us to more than 1,400 total customers. We appreciate your trust in Arena to help get your products to market faster.
  • We’ve expanded our sales, marketing, and customer success functions to the EMEA region and Israel, and we launched Arena in China via our relationships with AWS and VST ECS.
  • We’ve increased our development resources by 40%, which has helped us deliver 12 releases. We’ve focused heavily on usability, scalability, and integration with partner tools that our customers use.
  • Speaking of partners, we’ve increased the offerings in our marketplace. Customers can now access over 40 connected apps for solutions like Oracle, Salesforce, Jira, and Altium.
  • We delivered one of our most requested features with our 3D visualization capability. This was an excellent example of us benefiting from the acquisition since the visualization capabilities are powered by PTC technology.
  • We introduced the Onshape-Arena Connection, which brings cloud-native CAD, PDM, and PLM together for the first time. I was especially excited about this one because of my long history with Onshape and because it delivers on PTC’s vision for what cloud-native software can do across the full product development process. Many of our customers are leveraging the Connection today, including Dynisma, Culture Biosciences, and Music Tribe. 

As you can see, it’s been a tremendous three years, and there’s so much more ahead of us. 

Another exciting trend has been seeing our customers leverage other parts of the PTC portfolio to help their businesses. We offer solutions like Onshape for cloud-native CAD and PDM, Codebeamer application lifecycle management for software development, and ServiceMax for field service management—all of which can be used to support other parts of the product lifecycle. Arena’s core focus won’t change, but we hold a competitive advantage by being able to offer our customers these other much-needed solutions too. 

Our progress since the acquisition has exceeded our expectations, and things will get even better in 2024. We’re making great inroads on some of our most requested features, including dashboard updates, new automations, business intelligence solutions, and further refinements to the Onshape-Arena Connection. We look forward to sharing more soon, and customers can always vote for their favorite enhancements in the Arena roadmap portal. 

We hope 2024 is another great year for our customers and partners. We are committed to help you transform new ideas into innovative products. 

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David Katzman

David Katzman is the General Manager of the Velocity Group at PTC – which is comprised of Onshape, Arena and the PTC Education team. David is responsible for driving operational excellence, while overseeing the day-to-day execution of the Velocity Group’s business strategy.

Prior to his current position, David served as the SVP and general manager for Onshape, where he oversaw the design and implementation of business strategy and policies – from customer success and sales to partnerships and business development. Onshape was acquired by PTC for $470 million in October 2019. Previously, David was a senior consultant at Deloitte Consulting.

He serves on the board of the PTC Foundation and holds advisory roles in several tech companies.

David received an MBA from Dartmouth's Tuck School of Business and a Bachelor of Science degree in computer engineering and economics from Tufts University.

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