Inside Vivienne Westwood: Where Punk Spirit Meets Cutting-Edge Technology

January 23, 2025

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.

Inside Vivienne Westwood: Where Punk Spirit Meets Cutting-Edge Technology
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In our recent episode of The Third Angle—a podcast series that gives its listeners an immersive experience— Giorgio Ravasio, the Country Manager of Vivienne Westwood, shares insights from his 20-plus years with the brand, shedding light on its history, values, and vision for the future.

Vivienne Westwood began designing in 1971 in London, driven by the rebellious energy of punk culture. Throughout the years, the company grew into a global fashion leader while retaining its distinctive edge.

In our behind-the-scenes access to the Vivienne Westwood at their Milan HQ, we gain exclusive insights on its commitment to sustainability and recycling practices, as well as its use of cutting-edge technology like FlexPLM to streamline design and development.

Tune into our latest episode of The Third Angle, as it offers a fascinating look at how Vivienne Westwood continues to challenge conventions while staying true to its roots.

 


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Vivienne Westwood: Where Punk Spirit Meets Cutting-Edge Technology

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Blake Simms

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.