PTC Pioneers Industry-First Integration Between FlexPLM and Higg

November 3, 2021

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.

PTC Pioneers Industry-First Integration Between FlexPLM and Higg

Bringing together retail’s most widely used PLM solution and the powerful capabilities of the Higg technology platform, a new integration will transform the sustainability strategies of brands and retailers worldwide.

Over 500 brands and tens of thousands of manufacturers leverage the Higg insights platform to drive their sustainability initiatives -- and now PTC's industry-leading FlexPLM solution integrates with this increasingly important solution.

With this integration, PTC’s FlexPLM customers will be able to measure, manage, and track value chain sustainability in greater detail than ever before. The integration enables users to work collaboratively within the FlexPLM platform to:

•   Give sourcing managers the information they need to select the most environmentally friendly suppliers for manufacturing.

•   Enable product designers and developers to understand the environmental impact of the materials they choose to incorporate into their products.

Ultimately, companies can apply Higg insights to inform their digital product creation process and make better business decisions.

“Today’s brands and retailers are doubling down when it comes to understanding the impact of their products and supply chain on the environment, and they are committed to reducing that impact,” said Bill Brewster, SVP & General Manager of PTC’s Retail Business Unit. “Consumers now want greater transparency, which means brands and retailers need a credible and standardized way to measure social and environmental sustainability during product development, using trusted data. We’re absolutely thrilled to announce that we’re integrating with Higg and providing our world-class customer base with the information they need to measure and report on their sustainability practices.”

“We are delighted to work with PTC to facilitate the integration between FlexPLM and Higg,” says Josh Henretig, Higg Vice President of Global Partnerships. “Thanks to this integration, brands, retailers, and manufacturers can use Higg solutions and data to inform their individual sustainability strategies. Higg is committed to scaling tools and services that help companies address climate change globally. By working with PTC, we can make Higg tools available to more companies committed to improving social and environmental impacts.”

Higg is the exclusive licensee of the Higg Index, which was developed collaboratively over the last decade by a coalition of brands, retailers, manufacturers, and other footwear, apparel, and textile industry stakeholders through the Sustainable Apparel Coalition (SAC). The Higg Index enables accurate scoring and comparing of a company or product’s overall sustainability impact, across metrics such as greenhouse gas emissions, waste, water usage, and working conditions.

"With many SAC members using the FlexPLM solution to manage their Product Lifecycle Management processes, this new collaboration between Higg and PTC enables FlexPLM users to access Higg’s rich environmental data across materials, products, and manufacturing facilities to help users make sustainability a core focus of their design and product development process," said SAC Vice President of Higg Index, Jeremy Lardeau.

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Blake Simms

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.