PTC Widens its Retail PLM Leadership Position with Record Year

July 13, 2023

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.

PTC Widens its Retail PLM Leadership Position with Record Year

Demand for PTC’s FlexPLM solution, retail’s most widely used, secure and easy to use PLM platform, drives record growth in user numbers, new customer acquisition, and market share.

PTC is proud to be featured in The PLM Report 2023 from The Interline – the definitive edition of the annual benchmark of the product lifecycle management market for fashion and retail – and is delighted to report record growth in key areas: PTC now has over 300,000 Retail PLM users, from over 1,500 iconic customer brands, using its FlexPLM solution for their product development. This leadership comes as a result of a banner year for PTC Retail that saw new customer partnerships, several large-scale existing customer expansions, a record number of customer upgrades and a 100% retention rate. Due to this tremendous growth, PTC has increased its already dominant overall market share of Retail PLM users globally.

The latest instalment of The PLM Report (freely available to download from theinterline.com) provides exclusive educational content on the future of PLM, market analysis, as well as technology buying advice, and detailed profiles of all key PLM vendors. To participate in the Report, each PLM vendor was asked to provide data around new PLM sales, existing customer expansions, company resources, as well as up-to-date tallies of in-house and supply chain users.

Out of the retail PLM vendors that participated in The Report, PTC emerged significantly ahead of the competition based on number of users– reaffirming FlexPLM’s status as the retail industry’s most widely used PLM platform. With over 300,000 combined users, across internal teams and the external value-chain such as suppliers and factories, PTC’s record figures are approximately two times the public user numbers provided by the second-largest vendor of solutions that deliver the core PLM capabilities that address the needs of the fashion and retail PLM market.

“The PLM Report 2023 is the latest and most definitive in a long-running series of industry-defining reports that capture the true size, scope, and composition of the PLM market for retail, footwear, and apparel,” explains Ben Hanson, Editor-in-Chief of The Interline. “In a year that has seen a heavy focus on large enterprises consolidating and expanding their use of essential and extended PLM capabilities, we can confirm that PTC has provided a roster of new customer partnerships and existing customer expansions that supports the ongoing importance of PLM to the fast-growing fashion technology ecosystem, and PTC’s position as a key supplier to the global community of retail PLM users.”

PTC’s double-digit increase in users year-over-year provides further evidence of PTC’s position as the preferred PLM partner for global retailers and brands looking for a truly scalable, secure, intuitive PLM platform with an eComm-like, fully responsive user experience that’s supported by a suite of visual planning, digital product creation, sustainability, and value-chain solutions.

While some PLM vendors chose to keep the segmentation of their user figures private, PTC has openly revealed how its record total of users is split between internal teams (75%) and supply chain partners (25%) – a balance that reflects the trust customers have in FlexPLM, and the rate at which PTC customers are digitally connected to their colleagues and suppliers, delivering new levels of collaboration, connectivity, sustainability and traceability in a complex global supply chain.

“FlexPLM is known throughout the world as the most widely adopted and used PLM platform in the retail, footwear, apparel and consumer goods industries, and we’re excited to report on our record growth in this important industry report,” says Bill Brewster, Senior Vice President, and General Manager of PTC’s Retail Business Unit. “I’m thrilled that over 300,000 users from the world’s most iconic brands and retailers are gaining competitive advantage from our FlexPLM platform, and our other supporting technologies such as visual planning, digital product creation and sustainability management. Our easy to use, modern and intuitive FlexPLM solution puts critical product data, imagery, and actionable insights at user’s fingertips and enables them to connect and collaborate with their extended supply chain, which is critical for getting products to market just-in-time. It’s what we call giving companies the Power to Create. I believe our record year is a testament to the confidence that new and existing customers have in PTC, our solutions, and our long-term strategy and commitment to the retail industry.”

Email-CTA-Banner


Blake Simms

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.