On-Screen Text​

When using on-screen text for title cards, lower thirds, callouts, or call to actions (CTAs), follow the existing PTC brand guidelines for fonts, colors, icons, etc. The style and placement of on-screen text should ultimately align with the broader campaign's creative elements.

PTC Productions has created a Motion Graphics Library (MOGRT) with dozens of PTC branded motion graphics in 16x9 and 1:1 social media formats, accessible via Adobe Creative Cloud.

NOTE: When creating titles for social media videos, the first frame of a video will usually be used as a thumbnail on most platforms. Make your first few seconds interesting to ensure watcher retention.