PTC Animated Logo Bumpers

All videos produced for PTC must end with an animated logo bumper. If the video showcases various PTC products or a broad theme, opt for the main PTC animated logo bumper. ​

Some PTC products have distinct animated logos; these may be utilized where appropriate.​

Starting a video with an animated logo is discouraged as it negatively impacts viewer retention rates. Industry best practices demonstrate the first 3 seconds of a video is the most crucial for viewer retention. We recommend using a title card screen or a lower third instead.​

The standard grey and green animated logo is preferred. However, white and green logos may be used against alternative backgrounds and/or moving footage, provided there is no deviation from the established brand guidelines.