Stock Footage Imagery

Stock footage should authentically depict technology and people, ensuring diversity across various industries and settings. Viewers prefer visuals that reflect genuine emotions and everyday scenarios. Diverse representation of individuals and customers is also encouraged. ​

Avoid overly staged footage, as it may grab attention but lacks authenticity.​

When depicting technology, accuracy is crucial to avoid reinforcing stereotypes or spreading misinformation. For instance, mislabeling Virtual Reality (VR) headsets as Augmented Reality (AR) harms AR adoption, education, and innovation.​