Video Brand Overview

In the following pages, we’ll cover video guidelines to ensure your projects align with the overall PTC brand. For more details on colors, fonts, logo usage, icons, and imagery style, refer to the existing brand guidelines.

Video Brand Strategy

Our video brand strategy revolves around three key elements:

• Optimization: Ensuring video content is optimized for search engines, which enhances discoverability.
• Integration: Incorporating your videos into the overall content strategy, creating a cohesive brand experience across all channels and platforms.
• Engagement: Conveying a message that resonates with our audience and drives meaningful interactions. Video content that the viewer finds valuable enhances our PTC brand reach and impact.